The First-Ever YouTube Music Awards (YTMA)


Missed them live? You're in luck.

On Sunday, November 3 at Pier 36 in New York City, YouTube hosted the inaugural YouTube Music Awards, a celebration of music honoring the artists and songs that YouTube fans have turned into global hits over the past year. Unlike traditional award shows, this event presented live music videos performed by top artists alongside some of YouTube's biggest stars, including Arcade Fire, Avicii, CDZA, Earl Sweatshirt, Eminem, Lady Gaga, Lindsey Stirling, M.I.A., Tyler, The Creator, and Walk off the Earth.

Watch performance highlights here:

Hosted by Jason Schwartzman and Reggie Watts and produced by Sunset Lane Entertainment and VICE, the event was led by creative director Spike Jonze in collaboration with co-creative director Chris Milk and directors Damien Kulash, Fafi, James Larese, Joe Sabia, Tyler the Creator, and Ray Tintori. Presented by Kia.

Modern day music fans from across the globe spoke loud and clear, casting winning votes for artists in the following categories:

Video of the Year: Girls' Generation - I Got A Boy -
Artist of the Year: Eminem -
Response of the Year: Lindsey Stirling and Pentatonix - Radioactive (Imagine Dragons Cover) -
YouTube Phenomenon: Taylor Swift - I Knew You Were Trouble -
YouTube Breakthrough: Macklemore & Ryan Lewis -
Innovation of the Year: DeStorm - See Me Standing -

Find all the YTMA nominees and performers on Google Play here:

Nominations for the YouTube Music Awards were announced on October 21, 2013, and based on YouTube data over the last 12 months from September 2012, with nominees representing the artists and videos with the highest levels of YouTube fan engagement, including views, likes, shares, comments, and subscriptions. Fans were able to vote from October 21 through the start of the Awards by sharing official YTMA nomination videos across Google+, Twitter and Facebook.

Full production credits forthcoming.

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